Form & Taste

Consumer Behavior

5 articles

A close-up of a luxury magazine open to a full-page advertisement, showcasing the tactile and visual appeal of print media for high-end brands.
Brands

Why Luxury Brands Still Use Print Media for Brand Image

In 2019, luxury brands allocated 55% of their advertising budgets to print magazines, rising to 66% for overall print spend, according to Sappi .

Luca Bianchi·May 29, 2026
Stylish Gen Z shoppers exploring a modern luxury resale boutique filled with designer fashion and accessories.
Trends

Gen Z Drives Luxury Resale to New Heights

In 2026, The RealReal's Gross Merchandise Value (GMV) soared to $606 million in Q1 alone, a 24% jump year-over-year, according to PYMNTS .

Camille Rousseau·May 15, 2026
Shoppers in a Gap store create a frenzy buying the sold-out Victoria Beckham 2024 capsule collection, highlighting the success of the high-low fashion collaboration.
Brands

Gap x Victoria Beckham 2024 Collab: Reshaping Market Strategies

On April 24, 2024, Gap's new capsule collection with Victoria Beckham sold out upon release, generating immediate consumer frenzy.

Luca Bianchi·May 15, 2026
A British shopper admires expensive French luxury handbags in a high-end boutique, highlighting the demand for premium brands.
Brands

Britons Search for Top Luxury Brands, With French Labels Leading

A Saint Laurent bag, costing just $400-600 in materials and labor, commands a retail price of $2,500-$3,500, according to Askmewear .

Oliver Dane·May 15, 2026
A split scene showing a vibrant, busy American luxury store contrasted with a more subdued European luxury boutique, symbolizing market shifts.
Trends

American Luxury Brands Surge as European Rivals Stumble

In 2026, cold-plunge zones and yoga stretch areas are no longer confined to dedicated rooms within high-end homes but are seamlessly integrated throughout the living space.

Camille Rousseau·May 12, 2026