Brand Strategy
6 articles
Accor's Franchise Strategy Drives Hospitality Success
Top performing hotel brands achieve a 41 percent cumulative RevPAR premium over weaker peers, yet new data shows emotionally connected customers are more than twice as valuable as merely satisfied one
5 Luxury Brands Challenging Established Houses
Byoma, a Glasgow-based beauty brand launched in 2022, has achieved over $500 million in sales since its inception, rapidly impacting the market and challenging traditional luxury markers.
Sustainable Luxury Product Launches: Trends for 2026
The global sustainable fashion market reached US$12.
Luxury brands chasing mass appeal risk losing their soul.
Audemars Piguet, a titan of ultra-luxury watches, will launch its 'Royal Pop' collection in collaboration with Swatch, a move that has sent ripples of concern through its exclusive collector base.
American Luxury Brands Surge as European Rivals Stumble
In 2026, cold-plunge zones and yoga stretch areas are no longer confined to dedicated rooms within high-end homes but are seamlessly integrated throughout the living space.
How Do Luxury Brands Create Exclusivity and Desire?
A basic 9.8-inch Hermès Birkin handbag now commands $11,400, a price recently boosted by 10% despite its already astronomical cost. This increase places the cost of entry for this iconic accessory fur