Section

Beauty

Insights and reviews on skincare, makeup, and the latest beauty innovations.

A dynamic display of K-beauty products in a South Korean market, with a world map highlighting the global influence of Korean beauty exports.

K-beauty exports surge past $11 billion, fueling global popularity

In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, surpassing France.

Sofia Mendes· Sep 18· 6 min read

Everything Wellness Enthusiasts Should Know About Holistic Essentials and Organic Ayurveda

Sponsored by Holistic Essentials · Oct 15

Sephora, Olive Young Launch 19 K-Beauty Brands in US Stores

Sofia Mendes · Aug 23

Trending Korean Skincare Ingredients Fuel Global Beauty Innovations

Sofia Mendes · Jul 21

Korean Skincare Experts Discuss K-Beauty's Future Trends & Innovations

Sofia Mendes · Jun 18

Shoppers excitedly entering the first U.S. store of Olive Young in Pasadena, Los Angeles, showcasing K-beauty products.

CJ Olive Young USA Opens First U.S. Store in Los Angeles

On May 29, hundreds of shoppers flocked to Pasadena, California, for the grand opening of Olive Young's first U.

Sofia Mendes· Jun 5· 5 min

Interior of a modern Ulta Beauty store with shelves stocked with cosmetics and skincare, digital displays showing growth metrics, and customers browsing.

Ulta Beauty Reports $3.2B Net Sales, Fuels Expansion Plans

Ulta Beauty defied expectations in Q1 fiscal 2026, reporting a 15.

Sofia Mendes· Jun 4· 5 min

Analysis & Trends

AI Genetic Testing Reshaping Personalized Skincare

Sofia Mendes · Aug 16

Explainers

How to Judge a Perfume's Ethical Claims: A Four-Part Checklist for Connoisseurs

Sofia Mendes · Oct 17

From Consultation to Signature Scent: How Bespoke Perfume Creation Actually Works

Sofia Mendes · Oct 16