Brands
Profiles and features on the brands shaping style and taste.
Luxury Brands See Resale Boom as Gen Z Drives Demand
Secondhand luxury fashion spending jumped fivefold between Q4 2025 and Q1 2026, according to Fortune .
Luxury Brands Face Gen Z Disconnect as Spending Habits Shift Dramatically
The global luxury industry is set to lose 60 million consumers between 2022 and 2025, a stark indicator of its struggle to capture the next generation of buyers.
Why Gen Z Buys Secondhand & Mid-Priced Instead of Traditional Luxury
In 2025, the secondhand clothing market grew four times faster than the broader apparel industry.
What are luxury brand strategies for exclusivity and desirability in 2026?
The Hermès Birkin bag is known to have a two-year waiting list, yet its basic 25-centimeter model still commands an $11,400 price tag, according to brandingstrategyinsider .
Direct-to-Consumer Luxury Brands Shift Business Models Amid Market Changes
Direct-to-consumer (DtC) wine shipments in the U.
What is the EU's Digital Product Passport and its impact on luxury goods?
By 2030, every luxury fashion item sold within the European Union will carry a Digital Product Passport, a verifiable record detailing its journey from raw material sourcing to its final retail destin
Online Fashion Brands' Physical Stores Reshape E-commerce Experience
Warby Parker, an eyewear brand born online, now generates over 60% of its revenue from its 200+ physical stores.
Independent Luxury Brands Struggle Amid Economic Polarization
In the Swiss watch market, brands priced below 3,000 Swiss francs are fighting to maintain margins, while hyper-luxury players capture the lion's share of market value.
What is Brand Storytelling and Why Does It Build Consumer Desire?
Nearly nine out of 10 consumers surveyed globally in April 2024 named trust as a brand purchase criterion, underscoring the foundational role of genuine connection in purchasing decisions.
Omni Hotels & Resorts Partners with Peter Millar, Redefining Luxury Stays
At the forthcoming Omni Raleigh Hotel, guests won't just check in; by late 2028, they will grab a coffee at the first-ever Peter Millar Coffee Shop.
What are luxury brand strategies for exclusivity and desirability?
A 34-year analysis of luxury marketing research reveals that while digital tools have boosted sales and reach for brands like Louis Vuitton and Gucci, some are quietly cutting material costs, risking
AI's Billion-Dollar Boost: Luxury's Future Beyond Human Touch?
In Q4 2025, Delta's premium cabin revenue surpassed its main cabin revenue for the first time in company history, rising 9% to $5.
DTC Models Challenge Luxury's Exclusivity and Loyalty
Quince, a direct-to-consumer brand established in 2018, offers a cashmere sweater for $50, significantly undercutting competitors like J.
Luxury Brands Bet Big on Immersive Stores, Opening 96 New Destinations in 2025
In 2025, 96 new luxury stores opened across Europe's 20 benchmark streets, a 13% increase from the previous year.
What is Luxury Brand Storytelling and Why Does it Matter?
Purchase intent for luxury goods declines by a significant 30% when a brand’s story is inconsistent or feels generic, highlighting a critical failure in current marketing approaches.
The Shift to In-Store Dining for Luxury Fashion Brands
Luxury fashion brands are quietly but deliberately evolving their retail strategy, moving beyond product-centric interactions to embrace in-store dining and hospitality ventures. This shift aims to create deeper, more prolonged consumer engagement, transforming sales points into immersive brand experiences.
What Is Conscious Consumption in the Luxury Market?
The fast fashion industry's environmental impact compels us to rethink our purchases. Discover conscious consumption in the luxury market, a movement championing intention, ethics, and sustainability.
What Is Sensory Branding and How Is It Shaping Luxury?
Sensory branding is increasingly vital for luxury brands, engaging consumers on a deeper, multi-sensory level. It transforms products into memorable artifacts by appealing to sight, sound, touch, smell, and even taste.
What Is Brand Storytelling for Luxury Brands?
For luxury brands, storytelling is not just marketing; it's the core of their value, transforming products into coveted artifacts and fostering deep emotional connections with discerning consumers. This narrative approach is essential for building loyalty and perceived value in today's competitive market.
What Is Brand Heritage and How Does It Shape Luxury Identity?
Brand heritage is more than just history; it's a curated narrative that defines luxury identity, influencing consumer trust and purchasing decisions. This article delves into its components, the art of storytelling, and its legal contours.
What Is Ethical Fashion? A Guide to Principles and Conscious Consumerism
The fashion industry is shifting from mere aesthetics to urgent ethics. This guide explores ethical fashion principles, conscious consumerism, and how they're redefining the industry.
Luxury Brands Find Success Focusing on One Product Niche
A high-end handbag brand, known exclusively for its single iconic tote design, achieved a 40% higher profit margin per unit compared to diversified luxury competitors, according to Bain & Company Luxu
4 Luxury Brands Championing Sustainable Practices
In 2021, Chloé became the first luxury fashion house to achieve B Corp certification, marking a new era of accountability in high fashion, according to pomp .
Independent Luxury Brands Redefining Storytelling & Craftsmanship
Last year, independent luxury brands saw sales surge by 15%, three times the growth rate of established conglomerates ( Bain & Company Luxury Report ).
Top 4 Luxury Brands Using AI and AR for Customer Experience
More than 80 percent of luxury retail consumers are highly satisfied with their AI shopping tools, McKinsey reports.
Top 7 Emerging Sustainable Fashion Brands For Ethical Style
Nigerian designer Iamisigo, a leader in sustainable practices, collaborated with Victoria's Secret and showcased its Spring/Summer 2026 collection at Copenhagen Fashion Week this year, according to Vo
Luxury Sustainable Fashion Brands: Innovations and Commitments
In 2022, luxury giant Kering, owner of Gucci and Saint Laurent, banned all fur from its collections.
Top Affordable Celebrity Swimwear Brands For Summer
Luxury swimwear averages $180 per piece, yet a new wave of celebrity-backed brands offers full sets for under $100, making high-fashion beachwear accessible to millions.
Why Luxury Brands Still Use Print Media for Brand Image
In 2019, luxury brands allocated 55% of their advertising budgets to print magazines, rising to 66% for overall print spend, according to Sappi .
5 Luxury Brands Challenging Established Houses
Byoma, a Glasgow-based beauty brand launched in 2022, has achieved over $500 million in sales since its inception, rapidly impacting the market and challenging traditional luxury markers.