Section

Brands

Profiles and features on the brands shaping style and taste.

Elegant individuals in a futuristic lounge, interacting with digital art and engaging in quiet conversation, symbolizing the future of luxury.

Luxury Brands Embrace Quiet Luxury and Community in 2026

Virtual luxury goods sales, including NFTs and metaverse wearables, are expected to hit $10 billion by 2026, a staggering increase from just $1.

Oliver Dane· May 10· 3 min
An empty luxury boutique with a sale sign, symbolizing a slump in demand for high-end fashion brands.

Luxury brands face demand slump, McKinsey report finds

Just as the Met Gala showcased peak luxury extravagance, a new report from McKinsey reveals the luxury sector is poised to generate less value this year than the last.

Luca Bianchi· May 6· 4 min
Attendees at a Miu Miu Literary Club event in Milan engage in intellectual discussions, blending fashion with literature and culture.

Miu Miu Hosts Literary Club Events to Boost Brand Engagement

At Miu Miu's latest Literary Club event in Milan, attendees discussed consent with an author and debated 'Desire After AI,' diverging from typical fashion presentations to explore complex intellectual

Oliver Dane· May 4· 3 min
A collection of diverse Irish luxury products like whiskey, knitwear, and jewelry artfully arranged, symbolizing global unification and brand consolidation.

VYKO Group Seeks to Unify Irish Luxury Brands Globally

VYKO Group, a new platform for Irish luxury brands, has already reviewed over 500 potential acquisitions and entered discussions with more than 35.

Luca Bianchi· May 3· 3 min
Chanel's iconic logo illuminated on a futuristic runway during a high-fashion show, symbolizing its top ranking in the Q1 2026 Lyst Index.

Chanel Tops Lyst Index Q1 2026 Fashion Brands and Trends Report

Matthieu Blazy's Chanel has debuted at No.

Oliver Dane· May 2· 3 min
Chanel's iconic logo displayed prominently on a sophisticated Parisian street scene, symbolizing its top ranking on Lyst's Q1 2026 Hottest Brands Index.

Chanel tops Lyst's hottest brands list for Q1 2026

Chanel debuted at No.

Oliver Dane· Apr 30· 3 min
A visual representation of the fashion industry's sustainability divide: advanced AI factories versus struggling independent sustainable fashion designers.

Fashion Sustainability: Big Brands Adapt, Pioneers Struggle

Fashion Revolution's UK headquarters, a global advocate for ethical fashion, recently closed due to funding issues ( Good On You ).

Oliver Dane· Apr 23· 3 min
The new Zeekr 8X luxury electric SUV driving on a scenic highway at sunset, showcasing its performance and design.

Zeekr launches new 8X SUV to challenge luxury car rivals

Zeekr's new 8X SUV accelerates from 0 to 62 mph in just 2.

Oliver Dane· Apr 21· 3 min
An opulent, deserted luxury shopping mall in Dubai, symbolizing the significant drop in sales and the impact of regional conflicts on high-end retail.

Luxury brands face Middle East conflict strategy challenges

Sales at Dubai's Mall of the Emirates plummeted by 30-50% in March.

Luca Bianchi· Apr 19· 3 min
Representatives from Kering and ICCF Group shaking hands in a modern boardroom, symbolizing a significant investment in the Chinese luxury brand Icicle.

Kering invests in Icicle owner ICCF Group

Last year, Chinese luxury brand Icicle generated over EUR300 million (USD324 million) in global revenue, a figure that recently attracted a minority investment from luxury giant Kering in its owner, ICCF Group.

Oliver Dane· Apr 17· 4 min
Kering executive and ICCF Group representative sealing a deal, symbolizing a partnership between Western luxury and Chinese fashion with the Icicle brand.

Kering acquires minority stake in Icicle owner ICCF Group

At its Capital Markets Day in Florence, Kering CEO Luca de Meo announced a minority investment in Chinese fashion group ICCF, owner of luxury label Icicle.

Oliver Dane· Apr 17· 3 min
A deserted luxury shopping street in a Middle Eastern city, reflecting the impact of geopolitical turmoil on high-end sales.

Middle East luxury sales drop amid geopolitical turmoil

LVMH's Fashion & Leather Goods business segment, a historical powerhouse, recorded its first year-on-year decline in the first quarter, dropping 9% amidst Middle East geopolitical tensions.

Oliver Dane· Apr 16· 3 min
Opulent but empty luxury shopping mall in Dubai, reflecting a significant drop in sales and visitor numbers due to regional conflict.

Luxury brands face profit squeeze as UAE malls feel Iran conflict impact

Sales at Dubai's Mall of the Emirates plummeted by 30% to 50% in March, a direct consequence of the escalating Iran conflict.

Luca Bianchi· Apr 14· 3 min
Empty luxury storefronts in a Dubai mall, symbolizing a sharp decline in sales due to regional tensions and conflict.

Regional tensions send luxury brand sales tumbling in UAE

In March 2026, sales at Dubai's Mall of the Emirates plummeted by 30% to 50% compared to last year, a stark indicator of how quickly regional tensions, including the Iran conflict, are reshaping globa

Oliver Dane· Apr 13· 4 min
A luxurious 'Porta-Party' lounge by Always and Secret at Coachella 2026, offering a comfortable and refreshing break from the festival.

Always and Secret debut immersive restroom experience at Coachella 2026

At Coachella 2026, Always and Secret are transforming the notoriously unpleasant festival porta-potty experience.

Oliver Dane· Apr 11· 3 min
A diverse group of models showcasing sustainable sleepwear in a modern, sunlit bedroom, representing the ethical and high-quality brands highlighted in the Good On You Q1 2026 report.

Good On You Releases Top-Rated Fashion Brands Q1 2026 Analysis

Good On You's Q1 2026 analysis reveals Australian sleepwear brand Goodnap as the highest-rated company. The report evaluates brands based on their environmental and social impacts, with only a small fraction achieving top scores.

Oliver Dane· Apr 10· 3 min
A modern luxury boutique interior with a single customer, reflecting the shift towards intimate, personalized retail experiences driven by evolving consumer behavior.

The New Exclusivity: How Changing Consumer Behavior Is Reshaping Luxury Retail

The scent of old luxury was a heady mix of leather, perfume, and aspiration. Today, the narrative has changed. A profound luxury retail evolution is underway, driven by a new kind of consumer.

Camille Rousseau· Apr 10· 7 min
Diverse individuals seamlessly integrating sleek smart rings, glasses, and fabric-embedded wearables into their modern fashion, illustrating the subtle convergence of technology and style in everyday life.

The Wearable Shift: How Fashion Technology Trends are Reshaping Brand Strategies

Fashion and technology are converging, shifting brand strategies from bulky gadgets to sleek, integrated wearables. This fundamental realignment redefines how we interact with the objects we wear daily.

Luca Bianchi· Apr 9· 6 min
A luxurious boutique in Dubai with high-end designer items and digital screens showing exclusive online sales, illustrating the shift in GCC luxury brand engagement.

The Off-Price Shift: How Excess Inventory Is Reshaping Luxury Brand Engagement in the GCC

The luxury market in the GCC is undergoing a profound shift, moving from absolute exclusivity to a more nuanced engagement model driven by unprecedented excess inventory. This change is reshaping how brands connect with consumers and manage their product lifecycles.

Camille Rousseau· Apr 8· 8 min
The new 2027 Infiniti QX65 luxury fastback SUV, a midsize crossover, showcased with its sleek design and dynamic presence, aiming to revitalize the brand's US market sales.

Infiniti Reveals QX65 SUV to Bolster US Market Fortunes

Infiniti has revealed the 2027 QX65, a new midsize luxury crossover designed to revitalize its presence in the American market. This fastback SUV is a critical launch aimed at reversing declining sales and attracting new luxury consumers.

Luca Bianchi· Apr 7· 4 min
A modern Audi car undergoing a simulated side-impact crash test in a controlled, high-tech environment, showcasing advanced safety features and structural integrity.

Audi Leads Luxury Brands in 2026 IIHS Safety Rankings

Audi has earned six Top Safety Pick+ awards from the IIHS for 2026, more than any other luxury brand, under new, more rigorous testing criteria. This achievement highlights Audi's commitment to advanced safety systems and structural integrity.

Luca Bianchi· Apr 5· 4 min
A luxurious, modern retail space featuring interactive digital displays, elegant architecture, and customers engaging with unique brand experiences, symbolizing the rise of data-driven experiential luxury retail.

Beyond the Transaction: A Data-Driven Look at Experiential Retail's Luxury Rise

In an increasingly digital world, a surprising trend is taking hold: luxury brands are doubling down on physical, experiential retail. This is a story told in data.

Oliver Dane· Apr 1· 8 min
The new 30-story Rolex flagship tower at 665 Fifth Avenue in New York City, a modern architectural landmark designed by David Chipperfield, reflecting the urban landscape.

Rolex Nears Completion of New Flagship Tower in New York City

The new 165,000-square-foot building, designed by architect David Chipperfield, replaces Rolex's former headquarters and signals a major brand expansion in Manhattan.

Oliver Dane· Mar 31· 4 min
A sophisticated Indian woman in a luxury closet contemplating between a traditional designer handbag and a modern, ethical tote, symbolizing changing brand loyalty.

The End of Loyalty? Why Indian Luxury Shoppers Are Switching Brands

A stunning 73% of Indian luxury shoppers have switched brands in the last five years, signaling a profound shift in consumer loyalty and reshaping the future of luxury.

Oliver Dane· Mar 30· 7 min
A luxury boutique setting where a sales associate uses a futuristic AI interface to offer personalized service to a client, blending high-tech with traditional elegance.

The AI Shift: How Luxury Brands Are Utilizing Artificial Intelligence

Luxury brands are embracing artificial intelligence to augment traditional clienteling, integrating data-driven systems for enhanced personalization. This strategic shift aims to boost sales and deepen customer engagement across all channels.

Oliver Dane· Mar 30· 6 min
Australian fashion models interacting with holographic virtual try-on technology and AI-powered personalized shopping experiences in a modern, high-tech showroom, symbolizing industry innovation.

Australian Fashion Brands Leverage AI for Sales and Engagement

Brands in the Australian fashion market are investing in AI-driven personalization and virtual try-ons as the sector is projected to grow to USD 55.2 Billion by 2034.

Luca Bianchi· Mar 30· 3 min
A collection of eco-conscious accessory brands featuring sustainable materials like recycled leather, organic cotton, and ethically sourced gemstones.

Leading Eco-Conscious Accessory Brands

Despite 60% of consumers willing to pay more for sustainable products, according to NielsenIQ, only 10% can accurately identify truly eco-conscious brands, according to Greenwashing Index.

Oliver Dane· Aug 1· 5 min
Models wearing cutting-edge sustainable fashion walk a runway in a green cityscape, highlighting eco-friendly style and innovation.

Top 10 Emerging Sustainable Fashion Brands Redefining Style in 2026

Last year, sales of ethically produced clothing grew 25% globally, even as overall fashion market growth stagnated.

Oliver Dane· Jun 17· 6 min
A curated display of sustainable luxury fashion products, including garments and accessories, presented in an elegant and eco-conscious setting.

Sustainable Luxury Product Launches: Trends for 2026

The global sustainable fashion market reached US$12.

Oliver Dane· May 20· 10 min
Diverse group of people wearing stylish, eco-friendly clothing in a futuristic green cityscape, symbolizing sustainable fashion's future.

Top 7 Sustainable Fashion Brands Leading the Charge in 2026

In 2025, sustainable denim brand EverBlue reported 300% year-over-year growth, selling over 500,000 pairs of jeans made from recycled ocean plastic.

Oliver Dane· Apr 30· 6 min