Brands
Profiles and features on the brands shaping style and taste.

Luxury Brands Embrace Quiet Luxury and Community in 2026
Virtual luxury goods sales, including NFTs and metaverse wearables, are expected to hit $10 billion by 2026, a staggering increase from just $1.

Luxury brands face demand slump, McKinsey report finds
Just as the Met Gala showcased peak luxury extravagance, a new report from McKinsey reveals the luxury sector is poised to generate less value this year than the last.

Miu Miu Hosts Literary Club Events to Boost Brand Engagement
At Miu Miu's latest Literary Club event in Milan, attendees discussed consent with an author and debated 'Desire After AI,' diverging from typical fashion presentations to explore complex intellectual

VYKO Group Seeks to Unify Irish Luxury Brands Globally
VYKO Group, a new platform for Irish luxury brands, has already reviewed over 500 potential acquisitions and entered discussions with more than 35.

Chanel Tops Lyst Index Q1 2026 Fashion Brands and Trends Report
Matthieu Blazy's Chanel has debuted at No.

Chanel tops Lyst's hottest brands list for Q1 2026
Chanel debuted at No.

Fashion Sustainability: Big Brands Adapt, Pioneers Struggle
Fashion Revolution's UK headquarters, a global advocate for ethical fashion, recently closed due to funding issues ( Good On You ).

Zeekr launches new 8X SUV to challenge luxury car rivals
Zeekr's new 8X SUV accelerates from 0 to 62 mph in just 2.

Luxury brands face Middle East conflict strategy challenges
Sales at Dubai's Mall of the Emirates plummeted by 30-50% in March.

Kering invests in Icicle owner ICCF Group
Last year, Chinese luxury brand Icicle generated over EUR300 million (USD324 million) in global revenue, a figure that recently attracted a minority investment from luxury giant Kering in its owner, ICCF Group.

Kering acquires minority stake in Icicle owner ICCF Group
At its Capital Markets Day in Florence, Kering CEO Luca de Meo announced a minority investment in Chinese fashion group ICCF, owner of luxury label Icicle.

Middle East luxury sales drop amid geopolitical turmoil
LVMH's Fashion & Leather Goods business segment, a historical powerhouse, recorded its first year-on-year decline in the first quarter, dropping 9% amidst Middle East geopolitical tensions.

Luxury brands face profit squeeze as UAE malls feel Iran conflict impact
Sales at Dubai's Mall of the Emirates plummeted by 30% to 50% in March, a direct consequence of the escalating Iran conflict.

Regional tensions send luxury brand sales tumbling in UAE
In March 2026, sales at Dubai's Mall of the Emirates plummeted by 30% to 50% compared to last year, a stark indicator of how quickly regional tensions, including the Iran conflict, are reshaping globa

Always and Secret debut immersive restroom experience at Coachella 2026
At Coachella 2026, Always and Secret are transforming the notoriously unpleasant festival porta-potty experience.

Good On You Releases Top-Rated Fashion Brands Q1 2026 Analysis
Good On You's Q1 2026 analysis reveals Australian sleepwear brand Goodnap as the highest-rated company. The report evaluates brands based on their environmental and social impacts, with only a small fraction achieving top scores.

The New Exclusivity: How Changing Consumer Behavior Is Reshaping Luxury Retail
The scent of old luxury was a heady mix of leather, perfume, and aspiration. Today, the narrative has changed. A profound luxury retail evolution is underway, driven by a new kind of consumer.

The Wearable Shift: How Fashion Technology Trends are Reshaping Brand Strategies
Fashion and technology are converging, shifting brand strategies from bulky gadgets to sleek, integrated wearables. This fundamental realignment redefines how we interact with the objects we wear daily.

The Off-Price Shift: How Excess Inventory Is Reshaping Luxury Brand Engagement in the GCC
The luxury market in the GCC is undergoing a profound shift, moving from absolute exclusivity to a more nuanced engagement model driven by unprecedented excess inventory. This change is reshaping how brands connect with consumers and manage their product lifecycles.

Infiniti Reveals QX65 SUV to Bolster US Market Fortunes
Infiniti has revealed the 2027 QX65, a new midsize luxury crossover designed to revitalize its presence in the American market. This fastback SUV is a critical launch aimed at reversing declining sales and attracting new luxury consumers.

Audi Leads Luxury Brands in 2026 IIHS Safety Rankings
Audi has earned six Top Safety Pick+ awards from the IIHS for 2026, more than any other luxury brand, under new, more rigorous testing criteria. This achievement highlights Audi's commitment to advanced safety systems and structural integrity.

Beyond the Transaction: A Data-Driven Look at Experiential Retail's Luxury Rise
In an increasingly digital world, a surprising trend is taking hold: luxury brands are doubling down on physical, experiential retail. This is a story told in data.

Rolex Nears Completion of New Flagship Tower in New York City
The new 165,000-square-foot building, designed by architect David Chipperfield, replaces Rolex's former headquarters and signals a major brand expansion in Manhattan.

The End of Loyalty? Why Indian Luxury Shoppers Are Switching Brands
A stunning 73% of Indian luxury shoppers have switched brands in the last five years, signaling a profound shift in consumer loyalty and reshaping the future of luxury.

The AI Shift: How Luxury Brands Are Utilizing Artificial Intelligence
Luxury brands are embracing artificial intelligence to augment traditional clienteling, integrating data-driven systems for enhanced personalization. This strategic shift aims to boost sales and deepen customer engagement across all channels.

Australian Fashion Brands Leverage AI for Sales and Engagement
Brands in the Australian fashion market are investing in AI-driven personalization and virtual try-ons as the sector is projected to grow to USD 55.2 Billion by 2034.

Leading Eco-Conscious Accessory Brands
Despite 60% of consumers willing to pay more for sustainable products, according to NielsenIQ, only 10% can accurately identify truly eco-conscious brands, according to Greenwashing Index.

Top 10 Emerging Sustainable Fashion Brands Redefining Style in 2026
Last year, sales of ethically produced clothing grew 25% globally, even as overall fashion market growth stagnated.

Sustainable Luxury Product Launches: Trends for 2026
The global sustainable fashion market reached US$12.

Top 7 Sustainable Fashion Brands Leading the Charge in 2026
In 2025, sustainable denim brand EverBlue reported 300% year-over-year growth, selling over 500,000 pairs of jeans made from recycled ocean plastic.