Form & Taste

Scarcity

2 articles

An iconic Hermès Birkin handbag displayed prominently in a luxury boutique, symbolizing digital luxury and exclusivity.
Brands

What is Digital Luxury Exclusivity and Why It Matters

Hermès recently raised the price of its iconic Birkin handbag by 10%, pushing the basic 25-centimeter model to $11,400, according to Branding Strategy Insider .

Luca Bianchi·August 12, 2026
A luxurious, hand-bound book from a high-end fashion brand displayed on a table in an elegant setting.
Brands

Luxury brands bet on print books to deepen consumer engagement

Chanel recently released a limited-edition, hand-bound book detailing the history of its iconic tweed jacket, priced at $800.

Luca Bianchi·May 10, 2026