Form & Taste

Luxury Marketing

2 articles

A close-up of a luxury magazine open to a full-page advertisement, showcasing the tactile and visual appeal of print media for high-end brands.
Brands

Why Luxury Brands Still Use Print Media for Brand Image

In 2019, luxury brands allocated 55% of their advertising budgets to print magazines, rising to 66% for overall print spend, according to Sappi .

Luca Bianchi·May 29, 2026
A high-fashion atelier where traditional craftsmanship meets futuristic AI-generated digital art, symbolizing the tension between authenticity and innovation in luxury marketing.
Brands

Luxury Brands Use AI Models, But Are They Losing Authenticity?

Gucci ignited a significant discussion regarding its recent campaign, which featured surreal imagery openly disclosed as generated by artificial intelligence.

Luca Bianchi·May 15, 2026