Experiential Marketing
6 articles
Luxury Brands Trade Boutiques for Bespoke Stays
In Switzerland's Vallée de Joux, the luxury watchmaker Audemars Piguet now operates a hotel, blurring the lines between haute horlogerie and high-end hospitality.
Rag & Bone Announces Tour Partnership With Cara Delevingne
Instead of a traditional runway show or static ad campaign, Rag & Bone launches its new collection with supermodel Cara Delevingne on a multi-city U.
Giorgio Armani Renews Nomad Hamptons Edition Partnership
From June 25 to 28, the Watermill Center in the Hamptons will host the second chapter of 'Giorgio Armani/Unveiled,' featuring 13 archival fashion pieces alongside its Armani/Casa collection.
Luxury brands prioritize experiences as LVMH revenue dips 3%
LVMH, the world's largest luxury conglomerate, reported a 3% decline in first-quarter revenue for 2025, a stark contrast to broader market growth projections.
Zoe Saldaña and Demi Moore Champion Lancôme's New Anti-Aging Line
At a one-day New York pop-up, Lancôme promotes its new Absolue Longevity MD collection with 'personalized diagnostics' for anti-aging.
Premium Brands Aim for Sales Via Coachella 2026 Engagement
Absolut, the official vodka of Coachella 2026, will deploy two on-site activations, including the 'Absolut Heat Haus', to engage over 125,000 daily attendees at the festival's 25th anniversary.