Ai In Marketing

3 articles

Children interacting with holographic beauty products and virtual avatars in a futuristic metaverse, representing Generation Beta's future engagement with beauty brands.

Why Beauty Brands Are Courted Generation Beta Instead of Waiting

A major global beauty conglomerate recently allocated 30% of its R&D budget to AI-driven virtual product testing and metaverse marketing initiatives, targeting consumers who will not reach buying age

Sofia Mendes·August 22, 2026

A luxury boutique with holographic AI interfaces interacting with a customer, symbolizing the integration of AI in high-end retail.

Brands

Luxury Brands: The Imperative to Embrace AI

94% of aspirational luxury clients believe artificial intelligence can significantly enhance their luxury shopping experience, yet many brands are currently playing catch-up.

Oliver Dane·July 9, 2026

A high-fashion runway show where AI-generated digital art seamlessly merges with the models and the collection, symbolizing luxury storytelling.

Brands

Luxury Storytelling: Strategies for Deep Engagement

Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.

Luca Bianchi·May 10, 2026