Gucci

2 articles

A deserted luxury shopping street in a Middle Eastern city, reflecting the impact of geopolitical turmoil on high-end sales.

Middle East luxury sales drop amid geopolitical turmoil

LVMH's Fashion & Leather Goods business segment, a historical powerhouse, recorded its first year-on-year decline in the first quarter, dropping 9% amidst Middle East geopolitical tensions.

Oliver Dane·April 16, 2026

An AI interface generating luxury fashion designs, symbolizing the blend of technology and haute couture in modern marketing campaigns.

Brands

AI is now designing luxury campaigns, but authenticity is at risk.

Ahead of Milan Fashion Week, Gucci generated campaign images for its 'Primavera' collection entirely with AI, a move later disclosed that sparked immediate debate, according to Vogue .

Luca Bianchi·April 14, 2026