Form & Taste

Consumer Trends

3 articles

Interior of a modern luxury boutique showcasing innovative products with diverse shoppers browsing.
Brands

5 Luxury Brands Challenging Established Houses

Byoma, a Glasgow-based beauty brand launched in 2022, has achieved over $500 million in sales since its inception, rapidly impacting the market and challenging traditional luxury markers.

Oliver Dane·May 20, 2026
Stylish Gen Z individuals engaging with luxury brand symbols in a modern, artistic urban setting, showcasing a blend of classic and contemporary aesthetics.
Brands

Luxury Brands Engage Youth Culture

Despite their reputation as digital natives, 41% of Gen Z in the US have acquired a mechanical luxury watch, according to The Walpole .

Oliver Dane·May 19, 2026
Models walk a runway in innovative sustainable fashion, highlighting eco-friendly materials and ethical design in a nature-inspired setting.
Trends

Sustainable Fashion Innovations Redefining Industry Trends

A staggering 80% of consumers are now prepared to open their wallets further for fashion items that meet their sustainability criteria.

Camille Rousseau·May 11, 2026