Form & Taste

Brand Perception

3 articles

A sleek Range Rover Sport parked in a modern, aspirational setting, symbolizing the power of digital storytelling in luxury brand perception.
Brands

What is digital storytelling's impact on luxury brand perception?

A single digital storytelling campaign for Range Rover Sport resulted in an 81% uplift in purchase intent among viewers, demonstrating the profound impact of narrative on luxury consumer behavior.

Oliver Dane·June 7, 2026
A serene minimalist living room featuring a sleek sofa, a single abstract sculpture, and abundant natural light, emphasizing tranquility and refined taste.
Design

What are the core principles of minimalist design in aesthetics?

Consumers consistently recognize products as high-quality and exclusive when designers employ subtle, premium cues, a hallmark of minimalist aesthetics, according to Digitalcommons Georgiasouthern .

Luca Bianchi·June 6, 2026
An exclusive luxury watch on a velvet cushion, with a blurred crowd reaching out in the background, symbolizing the tension between luxury and mass appeal.
Brands

Luxury brands chasing mass appeal risk losing their soul.

Audemars Piguet, a titan of ultra-luxury watches, will launch its 'Royal Pop' collection in collaboration with Swatch, a move that has sent ripples of concern through its exclusive collector base.

Luca Bianchi·May 12, 2026