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Split image showing a fake influencer meal of cookies and snacks versus a single apple with a sponsored tag, illustrating the deceptive nature of influencer food posts.

Influencer 'What I Eat in a Day' Posts Hurt Authenticity

Exposure to sponsored 'What I Eat in a Day' (WIEIAD) content increased the likelihood of participants choosing a cookie over an apple.

Camille Rousseau·May 15, 2026