Social Media Marketing

2 articles

Young, high-net-worth consumers engaging with digital experience displays in a modern luxury boutique, highlighting a shift from product ownership to experiential value.

Luxury Brands Must Shift to Experiences or Lose High-Net-Worth Consumers.

Last year, creators on the LTK platform alone generated $3 billion in retail sales.

Oliver Dane·September 12, 2026

Italian competition watchdog investigating Sephora and Benefit Cosmetics for marketing to young micro-influencers, amid concerns of 'cosmeticorexia'.

Italy Investigates Sephora, Benefit Over Micro-Influencer Marketing

Italy's competition watchdog has launched an investigation into Sephora and Benefit Cosmetics.

Sofia Mendes·April 26, 2026