Sephora

7 articles

Diverse shoppers enthusiastically browsing a wide selection of 19 new K-beauty brands recently launched at Sephora and Olive Young stores across the US.
Beauty

Sephora, Olive Young Launch 19 K-Beauty Brands in US Stores

In the first half of 2025, South Korea surpassed France to become the world's second-largest exporter of beauty products.

Sofia Mendes·August 23, 2026
Attendees explore a vibrant K-Beauty festival with numerous brands and products at the Olive Young Festa LA 2026 in Los Angeles.
Beauty

Olive Young Festa LA 2026 brings K-Beauty to Los Angeles

This August, CJ Olive Young will debut its signature Olive Young Festa in Los Angeles, featuring 55 K-beauty and lifestyle brands across a sprawling 50,000 sq ft.

Sofia Mendes·July 3, 2026
A hybrid retail concept showing a physical store merging with an online shopping experience for beauty and fashion brands.
Brands

DTC Beauty and Fashion Brands Adapt to Hybrid Retail

After reaching a $1.8 billion valuation in 2021, beauty brand Glossier scaled back its own retail operations and launched into Sephora, according to Vogue . This move followed a period where Glossier'

Oliver Dane·May 10, 2026
A young child stands in a beauty store aisle, surrounded by adult skincare products, highlighting the ethical concerns of marketing to minors.
Beauty

Beauty's ethical implications: Children under 10 targeted

The Italian Competition Authority (AGCM) has launched a formal investigation into beauty giants Benefit and Sephora, both LVMH subsidiaries.

Sofia Mendes·May 3, 2026
Italian competition watchdog investigating Sephora and Benefit Cosmetics for marketing to young micro-influencers, amid concerns of 'cosmeticorexia'.
Beauty

Italy Investigates Sephora, Benefit Over Micro-Influencer Marketing

Italy's competition watchdog has launched an investigation into Sephora and Benefit Cosmetics.

Sofia Mendes·April 26, 2026
A close-up of a premium skincare product on display at Sephora during the Savings Event, highlighting exclusive deals for Rouge members.
Beauty

Sephora Savings Event 2026: Rouge Members Score Top Deals Now

During Sephora's current Savings Event, Rouge members can snag a Dr.

Sofia Mendes·April 16, 2026
Assortment of luxury beauty and skincare products displayed with spring flowers, highlighting the Sephora Spring Savings Event deals.
Beauty

Sephora Sale Offers Spring Beauty and Skincare Refresh Buys

From April 10 to April 20, Sephora's Spring Savings Event offers up to 30 percent off beauty products.

Sofia Mendes·April 14, 2026