Sensory Marketing

1 article

A close-up of a canned food item, emphasizing how a subtle change in the pull-tab's orientation can influence taste expectations and perception.

What is the psychology of food presentation and taste perception?

A simple pull-tab on a canned food item, rotated just 180 degrees, can make people expect it to taste significantly worse, according to research published in exploring the impact of visual stimuli on

Camille Rousseau·June 17, 2026