Form & Taste

Hotel Brands

2 articles

An aerial view of a luxurious Marriott LeFay wellness resort in Italy, featuring elegant architecture, an infinity pool, and lush green landscapes under a clear sky.
Brands

Marriott Partners With LeFay, Launching First Luxury Wellness Brand

Marriott International is launching its first Marriott LeFay luxury wellness brand through a new joint venture with the Leali family, founders of the acclaimed Italian eco-resort collection. This strategic move positions Marriott to capture a discerning clientele for whom luxury is increasingly defined by personal health and profound experiences.

Luca Bianchi·April 2, 2026
An aerial view of a luxurious LeFay wellness resort in Italy, showcasing modern architecture, lush gardens, and a serene infinity pool overlooking a picturesque lake at sunset, symbolizing Marriott's new venture into high-end wellness.
Brands

Marriott Unveils New Luxury Wellness Brand LeFay

Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.

Luca Bianchi·April 1, 2026