Form & Taste

Food Psychology

2 articles

A glossy, vibrant red apple sits on a rustic wooden table, invitingly presented in soft, natural light.
Food

What is Multisensory Food Perception and Why Does It Matter?

A redder apple, even if not sweeter, tricks the brain into perceiving more calories and greater satisfaction.

Camille Rousseau·August 14, 2026
A close-up of a canned food item, emphasizing how a subtle change in the pull-tab's orientation can influence taste expectations and perception.
Food

What is the psychology of food presentation and taste perception?

A simple pull-tab on a canned food item, rotated just 180 degrees, can make people expect it to taste significantly worse, according to research published in exploring the impact of visual stimuli on

Camille Rousseau·June 17, 2026