Form & Taste

Brand Expansion

2 articles

A fashion designer discussing licensing deals in a modern showroom, surrounded by branded handbags, eyewear, and a digital screen showing brand growth metrics.
Accessories

What Are Licensing Deals in the Fashion Accessories Industry?

Licensing deals are strategic partnerships enabling fashion brands to extend their identity into new product categories like accessories. This business practice is crucial for brand expansion, revenue growth, and market diversification.

Oliver Dane·April 5, 2026
The new 30-story Rolex flagship tower at 665 Fifth Avenue in New York City, a modern architectural landmark designed by David Chipperfield, reflecting the urban landscape.
Brands

Rolex Nears Completion of New Flagship Tower in New York City

The new 165,000-square-foot building, designed by architect David Chipperfield, replaces Rolex's former headquarters and signals a major brand expansion in Manhattan.

Oliver Dane·March 31, 2026