Form & Taste

Beauty Market

5 articles

A visually appealing display of Thai beauty products with natural ingredients, set against a lively Southeast Asian market backdrop, symbolizing the rise of local brands.
Beauty

Thai Beauty Brands Challenge K-Beauty Dominance in Southeast Asia

While K-Beauty's market share in Southeast Asia surged by 15% last year, reaching $2.

Sofia Mendes·August 30, 2026
Diverse shoppers enthusiastically browsing a wide selection of 19 new K-beauty brands recently launched at Sephora and Olive Young stores across the US.
Beauty

Sephora, Olive Young Launch 19 K-Beauty Brands in US Stores

In the first half of 2025, South Korea surpassed France to become the world's second-largest exporter of beauty products.

Sofia Mendes·August 23, 2026
A modern beauty product display featuring skincare and haircare items alongside subtle references to GLP-1 medication, symbolizing the intersection of wellness and aesthetics.
Beauty

GLP-1 drugs spur beauty market innovation, driving new skincare and haircare.

Retailers like Ulta have identified GLP-1 users as high-value beauty shoppers.

Sofia Mendes·August 11, 2026
Elegant older Chinese consumers confidently exploring and purchasing beauty products and devices, showcasing the booming silver economy.
Beauty

China's silver beauty market booms, empowering older consumers

In April 2024 alone, Alibaba platforms recorded 44.

Sofia Mendes·April 19, 2026
Diverse shoppers in a brightly lit beauty store aisle, examining a wide array of colorful K-Beauty skincare and makeup products, symbolizing the US becoming the top importer.
Beauty

K-Beauty Market Expands as US Becomes Top Global Importer

The United States has officially become the largest global importer of South Korean cosmetics, marking a significant shift in the K-Beauty market's expansion. This pivot is driven by increased accessibility through major retailers and a strategic diversification away from the Chinese market.

Sofia Mendes·April 3, 2026