Form & Taste

Amorepacific

2 articles

Amorepacific K-beauty products displayed prominently on shelves, with an Amazon logo subtly integrated and a graph showing a significant sales increase.
Beauty

Amorepacific K-Beauty Brands Surge 201% on Amazon During Big Spring Sale

During Amazon's recent Big Spring Sale, Amorepacific's K-beauty brands saw sales surge by a staggering 201% year-over-year.

Sofia Mendes·May 14, 2026
A dynamic scene of a K-beauty marketplace in Seoul, showcasing diverse products and excited consumers, representing the booming global export market.
Beauty

K-beauty export market surges globally

In August, APR, a relatively new player, surpassed legacy giant AmorePacific to become South Korea's largest beauty company by market capitalization, signaling a dramatic shift in the global K-beauty

Sofia Mendes·May 4, 2026