Saint Laurent, which reported €3.3 billion in revenue in 2022 (approximately $3.56 billion) and anticipates $2.86 billion in 2025, has appointed Anouck Duranteau-Loeper as deputy CEO. Her appointment is effective July 1, 2026, signaling an intensified push for expansion. Kering's move highlights a strategic drive to accelerate growth for the luxury brand.

Saint Laurent has demonstrated robust financial performance and future growth projections. However, Kering is enacting a series of high-level executive changes, indicating a proactive strategy to further optimize and accelerate growth rather than simply maintain the status quo.

Kering is likely positioning Saint Laurent and Balenciaga for a new phase of strategic growth and operational efficiency, aiming to solidify their market positions and potentially close the revenue gap with its top-performing brands.

Kering's Broader Leadership Reshuffle

  • Cédric Charbit has been appointed as the CEO of Saint Laurent, according to Kering.
  • Gianfranco Gianangeli has been appointed as the CEO of Balenciaga, according to Kering.
  • Both executive appointments are effective January 2, 2025, according to Fashion Dive.

Simultaneous and comprehensive leadership changes across two of Kering's major luxury houses signal a coordinated strategy for refreshed brand direction and future growth, effective early next year. The staggered appointments, with Duranteau-Loeper joining Saint Laurent earlier, suggest an immediate need for operational acceleration before the full leadership transition.

Strategic Implications for Kering's Portfolio

The depth and coordination of these executive shifts underscore Kering's commitment to strengthening its core luxury brands through invigorated leadership and strategic alignment. Kering's strategy aims for enhanced market competitiveness. Kering's decision to appoint both a new CEO and a deputy CEO for Saint Laurent signals an urgent, multi-pronged strategy to accelerate growth and operational efficiency beyond its current trajectory, potentially aiming to scale the brand closer to Gucci's €10.5 billion revenue, according to luxurytribune.