Finding a sports bra that genuinely works when you have a larger chest is harder than it should be. Most options either squish everything flat, offer barely any real support, or simply weren't designed with bigger busts in mind.
That's the frustration that led to the creation of Betty & Joan set out to solve, a Kentucky-based direct-to-consumer activewear brand built around one mission: making sports bras that actually work for women with bigger boobs.
Why Most Sports Bras Fall Short
The problem isn't just comfort, it's design. Most sports bras rely almost entirely on compression, which pushes everything together and creates a flattened, unflattering look while doing little to actually control movement. That's a fundamental design flaw, not a personal fit issue.
